The MSU College of Law Student Bar Association asked me to design a map that could be used as a resource for recreational activities on campus. The map would need to serve two basic audiences. The first audience would start with an idea of what they might want to do. They would need to be able to search through an organized list of activities and then find the location of those activities on the map.
The second audience would start with a location. They may find themselves somewhere on campus and would want to know which activities were nearby. These individuals would need to locate themselves on the map and after a quick visual search, be able to identify their options.
To accommodate the first audience, all the activities are alphabetized and grouped by similarity. Each listing has a set of coordinates that identify its location. Each coordinate is accompanied by a red line, which can be easily followed in situations when the map can not be laid flat.
For the second audience, who want to search from a specific location, all activities on the map are identified with bold red markers. Each marker has a number that corresponds to a descriptive listing at the bottom of the map. All other information is communicated using a reduced grey-scale color palette to allow the coordinates and markers to be the strongest visual elements on the page, and to stand out even in a cursory visual search.